Who is winning on the internet right now?
Let's say you watch a video on YouTube. You're the 500th viewer, and later that day it explodes to 100k views. This gives you a score of 500/100000 = .005. The next day you watch a video, you're the 500th viewer, but the video never goes beyond 1k views. So your score that day is 500/1000 = .5. Your average score is (.005 + .5) / 2 = ~.25.
Let's say the person with the lowest score is winning. Unfortunately, the only institution that's really in a position to calculate this score is Google.